The Copy Engine Blog

Sharp insights on AI copywriting and structural frameworks. No fluff—just systems that work. Built for founders who ship.

Why AI Needs Structure (And How CRIT Gives It That)

Why AI Needs Structure (And How CRIT Gives It That) ChatGPT is smart. Claude is smart. So why is the output often dumb?

Read More

A Good Prompt Is a System, Not a Sentence

A Good Prompt Is a System, Not a Sentence 👉 The Problem: Most founders treat prompts like magic spells. Type a sentence or two. Hit enter. Hope for the best.

Read More

CRIT: The Framework That Made ChatGPT Stop Wasting My Time

CRIT: The Framework That Made ChatGPT Stop Wasting My Time I was stuck. Again. The cursor blinked, patient and unhelpful. I’d asked ChatGPT to help with a tricky story scene—just a bit of brainstorming. My mind raced through possibilities, dead ends, character motivations that wouldn’t quite click into place. Instead, it gave me something lifeless and generic. Nothing usable. I gave up in disgust.

Read More

Introducing the CRIT Framework

Introducing the CRIT Framework Here’s why your results with AI feel generic — and how a better prompt structure fixes it.

Read More

Stop Paying for AI Tool Hype: 3 Simple Tools That Actually Work

Stop bleeding money on overpriced AI wrappers that charge hundreds monthly for the same models you can access directly for $40.

Read More