The Founder's Copy Engine

Sound Like a Founder, Not a Funnel.

Get high-quality marketing copy from AI.

Finally, a systematic way to generate founder-voiced marketing copy that converts—without hiring a copywriter or wrestling with blank screens. No more cringe. No more guessing.
See Why AI Copy Fails
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The Endless Tweak Spiral

  • “I’ve been staring at this homepage for three hours and it still sounds like garbage.” Every word feels wrong, but you can’t pinpoint why. You know it’s not working, but you don’t know what would work.
  • “I’m a builder, not a wordsmith — why am I spending my weekend rewriting the same paragraph 14 times?” You didn’t start a company to become a copywriter. Yet here you are, stuck in revision hell instead of shipping features.
  • “This copy feels like it was written by a committee of corporate robots.” Even when you finally publish something, it doesn’t sound like you. It sounds like every other bland SaaS landing page on the internet.

The real cost isn’t just time wasted or conversions lost. It’s the creeping doubt that maybe you’re just not cut out for this whole “marketing yourself” thing. But here’s what most founders don’t realize: the problem isn’t your writing ability. It’s your process.

You’ve been trying to think like a copywriter instead of thinking like a founder who happens to need copy. There’s a difference — and once you see it, everything changes.

See Why AI Copy Fails Get The System
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Finally, AI copy that sounds like you — not like everyone else.

Founder’s Copy Engine is a systematic approach to generating high-quality marketing copy using AI. Instead of fighting with prompts or settling for generic output, you get a repeatable workflow that produces founder-voiced copy at speed.

⚙️ Complete System, Not Random Prompts

Modular workflows for every copy asset you need

Stop hunting for the “perfect prompt.” FCE gives you tested, step-by-step workflows for landing pages, emails, value props, and more. Each module uses the CRIT framework to ensure your output is contextual, purposeful, and on-brand.

🎯 Your Voice, Amplified

The Style Engine extracts and scales your natural tone

Your authentic voice is already in your writing — scattered across emails, tweets, and docs. The Style Engine helps you mine that voice, define it clearly, and encode it into reusable presets. No more cringing at AI copy that sounds like a marketing bot.

🚀 Ship Faster, Sound Sharper

Turn AI from liability into leverage

Transform ChatGPT and Claude from unpredictable text generators into reliable writing partners. With structured prompts and editorial workflows, you’ll produce compelling copy in hours, not days — without losing your authentic edge.

Ready to see why most AI copy falls flat?

See Why AI Copy Fails →

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Why This Exists

I was experimenting with AI to generate short stories (of all things!) when something clicked.

The output was actually good — but only when I used formal story structures, multiple editorial stages, different models for different strengths, and highly-structured prompts. Without that framework, it was the same bland mush everyone complains about.

The lightbulb moment: these same principles could transform marketing copywriting.

As a career software engineer and published author who’s been writing copy for my own projects for over a decade, I know what good copy should look like. Most AI tools give you corporate fluff because they lack the structure to do anything else.

The Founder’s Copy Engine changes that. It’s the system I wish I’d had from the start.

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See for yourself. No risk, no commitment.

Step 1: Start with the truth

Read "Why AI Copy Fails" — a short, honest look at what’s broken and what actually works. No opt-in required.

Step 2: Explore at your pace

Take the system for a test drive with the free email course. Learn the ropes. Everything’s transparent.

Step 3: Try when you’re ready

If it clicks, grab the toolkit and test it on your own copy challenges. Only move forward when it makes sense.

Read: Why AI Copy Fails →

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The System

The Founder's Copy Engine

The Founder’s Copy Engine is a systematic approach to creating marketing copy that actually sounds like you.

  • Structured workflows for each key asset—value propositions, landing pages, welcome emails, and more
  • Proven copywriting frameworks combined with AI-ready prompts and style presets
  • Iterative refinement steps that help you polish and perfect each piece

The result isn’t just faster copy creation—it’s copy you’re confident publishing, because it captures your voice and connects with your audience without sounding like every other founder on the internet.

Read "Why AI Copy Fails"

Ready to See Why AI Copywriting Fails?

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Maybe you’ve been wrestling with bland AI output for months. You know there’s a better way. You just haven’t found it yet.

The problem isn’t you. It’s not even the AI. It’s something deeper that most founders never discover.

Start Here: Why AI Copy Fails →

Thirty minutes from now, you’ll understand exactly what’s been going wrong—and what to do about it.

Read "Why AI Copy Fails" →